| When most of us think of racking up massive | | | | anchorstore position. Meanwhile, niche audiences |
| sales, weimagine a product or service that | | | | account for awhopping 80% of online consumers |
| EVERYONE will want. | | | | and commerce. |
| The person who comes up with the next | | | | You can turn niche sales into big sales by catering |
| paperclip or combwill strike it rich, right? | | | | to lots ofgood niche audiences. At AllenBeys we |
| Mass appeal products do garner massive sales, | | | | offer a very largecollection of carefully niched |
| BUT gettingyour product on the radar screen of | | | | pages offering 16,000 itemsfrom 15 countries. |
| millions of consumersis an extremely difficult and | | | | These aren't the kinds of products you would |
| expensive task. Even largecorporations who spend | | | | likely find at |
| millions often miss the mark andtheir product | | | | Walmart or Kmart. People flock to our online |
| winds up remaindered on the shelves ofdiscount | | | | store todiscover the stunning, the unusual, the |
| dollar stores. | | | | hard to find, and theone-of-a-kind. |
| A much better way to turn your ideas into profits | | | | History buffs revel in our replicas of |
| is tomarket to niches. A niche is a tightly defined | | | | blunderbusses, suits ofarmor, Samurai swords, |
| group ofconsumers who are deeply interested in | | | | and Sherlock Holmes Chess Sets. |
| a specialized line ofproducts or services. | | | | Think about it a moment. Where else can you find |
| Not everyone is interested in fine clocks, but | | | | arealistic blunderbuss if that's what you really |
| thousands ofpeople ARE and will pay good prices | | | | want? - (andyou might be surprised at the |
| for them. A web sitethat becomes known as a | | | | thousands of people who takegreat delight in |
| center for fine Austriangrandfather clocks might | | | | historical objects like these). |
| easily outpace a site selling $10watches. Put | | | | Start creating your niche empire. Find an audience |
| simply, it is better to sell to a few people who | | | | thatdeeply craves a hard-to-find item. Then add |
| REALLY want your product than a lot of people | | | | to yoursuccess by uncovering more niche groups |
| who don'tcare much about what you sell. | | | | whose loyaltyand sales you can quickly attract by |
| This is particularly true on the Internet. Sites like | | | | satisfying theirspecialized needs. |
| and E-Bay are jockeying for the 20% | | | | |