| How would you like to sell as much in one
| |
| | would have stopped with the first title
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| year as Britney sells in one day or in
| |
| | and not bothered to expand the money
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| one hour? Have you put much thought into
| |
| | making potential of their brand?Talk
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| how marketing empires are created? If
| |
| | about branding! ...and they get other
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| you're selling anything then you're a
| |
| | people to send them stories for free so
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| marketer and you should study the biggest
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| | they don't even write the books. Beyond
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| successes to follow in their
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| | this, they make money from other books
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| footsteps.We've all heard of branding,
| |
| | and tapes, public speaking, joint
|
| but do you do it? Have you branded
| |
| | ventures, and seminars.Robert Kiyosaki
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| yourself? If you have, are you expanding
| |
| | (author of "Rich Dad, Poor Dad) makes
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| your marketing opportunities with your
| |
| | money from books, tapes, board games,
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| brand?Once you've created a name, built
| |
| | public speaking, seminars, an affiliate
|
| successful marketing campaigns and gotten
| |
| | program, game events, teleconferences and
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| people to know and like who you and your
| |
| | real estate.There are limitless
|
| company are don't stop there.The real
| |
| | possibilities of where you can go in
|
| money is in building multiple streams of
| |
| | expanding or capitalizing on your brand.
|
| income. Once your brand begins to build
| |
| | Mark and Jack have used their "Chicken
|
| you can diversify to create your own
| |
| | Soup" fame to sell unrelated products
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| franchise. Think Star Wars, Harry Potter,
| |
| | that are also directed at helping people
|
| the books for "Dummies." You don't have
| |
| | live the lives of their dreams. Paul
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| to be a celebrity or an acclaimed author
| |
| | Newman is using his fame as an actor to
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| to cash in, but we can definitely learn
| |
| | sell food and sauces that have nothing to
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| from them.Here are some examples:Britney
| |
| | do with the movies he's been in.So don't
|
| Spears makes money on CD's, concert
| |
| | limit yourself. As your success builds
|
| sales, posters, books, movie appearances,
| |
| | over time continue to write down new and
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| TV appearances, videos, Pepsi commercials
| |
| | bigger goals. Imagine what you would do
|
| and other endorsements.Paul Newman makes
| |
| | and what products you would create if you
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| money on movies, and makes money for
| |
| | were already famous in your field. What
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| charity on salad dressing, pasta sauce,
| |
| | would you sell? How would you market?
|
| popcorn, salsa, lemonade, steak sauce,
| |
| | How would you expand your empire?You are
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| cook books, T-shirts, hats, and
| |
| | a brand and so is your company. Even
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| sweatshirts.Mark Victor Hansen and Jack
| |
| | before you had a business everyone you
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| Canfield (The "Chicken Soup For The (fill
| |
| | came into contact with had an idea of who
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| in a lucrative target market here) Soul"
| |
| | you were (your brand) because of how you
|
| authors make money on a series of books
| |
| | presented yourself. Now it's time to be
|
| and tapes so large and profitable that
| |
| | aware of the brand your building and make
|
| they have their own book rack at Barnes
| |
| | the most of it.Hey, we can't all be
|
| and Noble stores everywhere. There are
| |
| | Britney, but we're missing the boat if we
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| over 35 titles and 53 million copies in
| |
| | don't learn from watching her cash in.
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| print in over 32 languages. What if they
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