| How would you like to sell as much in one year as | | | | they would have stopped with the first title and |
| Britney sells in one day or in one hour? Have you | | | | not bothered to expand the money making |
| put much thought into how marketing empires | | | | potential of their brand?Talk about branding! ...and |
| are created? If you're selling anything then you're | | | | they get other people to send them stories for |
| a marketer and you should study the biggest | | | | free so they don't even write the books. Beyond |
| successes to follow in their footsteps.We've all | | | | this, they make money from other books and |
| heard of branding, but do you do it? Have you | | | | tapes, public speaking, joint ventures, and |
| branded yourself? If you have, are you expanding | | | | seminars.Robert Kiyosaki (author of "Rich Dad, |
| your marketing opportunities with your | | | | Poor Dad) makes money from books, tapes, |
| brand?Once you've created a name, built | | | | board games, public speaking, seminars, an affiliate |
| successful marketing campaigns and gotten | | | | program, game events, teleconferences and real |
| people to know and like who you and your | | | | estate.There are limitless possibilities of where you |
| company are don't stop there.The real money is | | | | can go in expanding or capitalizing on your brand. |
| in building multiple streams of income. Once your | | | | Mark and Jack have used their "Chicken Soup" |
| brand begins to build you can diversify to create | | | | fame to sell unrelated products that are also |
| your own franchise. Think Star Wars, Harry | | | | directed at helping people live the lives of their |
| Potter, the books for "Dummies." You don't have | | | | dreams. Paul Newman is using his fame as an |
| to be a celebrity or an acclaimed author to cash | | | | actor to sell food and sauces that have nothing to |
| in, but we can definitely learn from them.Here are | | | | do with the movies he's been in.So don't limit |
| some examples:Britney Spears makes money on | | | | yourself. As your success builds over time |
| CD's, concert sales, posters, books, movie | | | | continue to write down new and bigger goals. |
| appearances, TV appearances, videos, Pepsi | | | | Imagine what you would do and what products |
| commercials and other endorsements.Paul | | | | you would create if you were already famous in |
| Newman makes money on movies, and makes | | | | your field. What would you sell? How would you |
| money for charity on salad dressing, pasta sauce, | | | | market? How would you expand your |
| popcorn, salsa, lemonade, steak sauce, cook | | | | empire?You are a brand and so is your company. |
| books, T-shirts, hats, and sweatshirts.Mark Victor | | | | Even before you had a business everyone you |
| Hansen and Jack Canfield (The "Chicken Soup For | | | | came into contact with had an idea of who you |
| The (fill in a lucrative target market here) Soul" | | | | were (your brand) because of how you |
| authors make money on a series of books and | | | | presented yourself. Now it's time to be aware of |
| tapes so large and profitable that they have their | | | | the brand your building and make the most of |
| own book rack at Barnes and Noble stores | | | | it.Hey, we can't all be Britney, but we're missing |
| everywhere. There are over 35 titles and 53 | | | | the boat if we don't learn from watching her cash |
| million copies in print in over 32 languages. What if | | | | in. |