| Did you know that business and the | | | | Think about it this way...if you're |
| entrepreneur don't mix? | | | | faced or rather forced to make these |
| Seems counterintuitive but if you REALLY | | | | decisions instantly, then you'd better |
| stop to think about it you'll soon see | | | | be prepared to deal with the |
| what I mean. | | | | consequences of your actions just as |
| You see, as entrepreneurs we all have | | | | fast. |
| high hopes and dreams but of course we | | | | Why, well potentially, someone's getting |
| call them GOALS! | | | | fired or shown where the door is, |
| We all are all want to change the world | | | | someone's going to be asked to review |
| in some way, but we call it a focused | | | | their contract, someone's getting sued |
| vision. | | | | but litigation is just another form of |
| We all want to be rich and famous but we | | | | doing business, your marketing |
| say, that we're doing it for the pride | | | | department is going to be getting some |
| and fulfillment of accomplishment. | | | | serious constructive criticism (you know |
| Now that all sounds pretty cute and even | | | | how they always know everything), and |
| funny but here's where the problems | | | | you're still going to have the laser |
| begin. | | | | targeted focus to close that deal and |
| In our day to day business affairs, we | | | | get your money! |
| are sometimes faced with rather | | | | The Art of Indifference doesn't teach |
| difficult decisions. Decisions that may | | | | you to play favorites and waste time and |
| alter the course of our company's | | | | energy on useless and trivial arguments. |
| future! | | | | The key to indifference is this: |
| They can sometimes be in the form of an | | | | - Be emotionless in the presence of your |
| employee or a competitor or even a | | | | adversaries. |
| client. | | | | - Know that no one is in the business of |
| Emotionally we want to scream, shout and | | | | being your best friend. |
| jump up and down! The sad thing is that | | | | - Show no weakness to your problem |
| for many entrepreneurs that's just what | | | | clients and make them think that you're |
| they do. BUT, for a chosen few the | | | | all about keeping them happy. |
| successful entrepreneurs, they choose a | | | | - Prepare to do battle in court and |
| different method. | | | | don't take it personal. |
| That method is the Art of Indifference! | | | | - Treat your employees fairly and pay |
| Like the samurais of ancient Japan, the | | | | them well but remember, they too are not |
| emperors of ancient China and the | | | | your friends because for the right price |
| generals of wars past and present; the | | | | they will be your competitor's employee |
| Art of Indifference is one of the | | | | as well! Never let them see you in a |
| successful entrepreneur's most DEADLY | | | | state of panic or distress. |
| weapons! | | | | - Stay focused on your big goal and do |
| Picture this...you're faced with a | | | | whatever it takes to get there. There |
| constant bombardment of issues like, a | | | | will always be issues to deal with but |
| key sales person unjustifiably wants | | | | there won't always be big deals to be |
| more money, a client that thinks they're | | | | closed! |
| being overcharged, a potential lawsuit | | | | - Don't be afraid to crack a smile once |
| is hovering overhead, your marketing | | | | in a while, let them know you're human |
| department is attracting garbage leads, | | | | too. |
| and you're on the brink of closing the | | | | - Your customers should know you care |
| biggest sale to date. | | | | about them but NEVER show them any sign |
| Hopefully, you're at a place in your | | | | of weakness. |
| business where you can have someone else | | | | What we've just listed above will help |
| deal with this. Unfortunately, whether | | | | you demand the status and respect you |
| you're running a $100 million business | | | | deserve as a successful entrepreneur. |
| or a $2 million business or even less, | | | | Keep in mind that Indifference should |
| we're all faced with some type of | | | | never over-power your enthusiasm for |
| dilemma similar to this. | | | | your business. Enthusiasm and |
| Ordinary entrepreneurs would have a | | | | Indifference can and do work together. |
| nervous breakdown by this time but not a | | | | ** Rasheed Ali is the world's #1 |
| successful entrepreneur. | | | | business improvement coach and is known |
| With a look and manner as sharp as a | | | | as the world's 1st Solution Coach (TM) . |
| katana, the successful entrepreneur | | | | He has helped thousands of people |
| would quickly cut each of these issues | | | | improve not only their businesses but |
| down to size with the warrior-like | | | | most of all their bottom line! He is |
| indifference of the ancients and do it | | | | founder of a unique new resource that |
| with ruthless-efficiency! | | | | will help you transform your business, |
| Now if you're thinking that this method | | | | become more profitable and make your |
| is rather cold, you're absolutely RIGHT! | | | | competition irrelevant! |