| Did you know that business and the | | | | |
| entrepreneur don't mix? | | | | Think about it this way...if you're faced or |
| | | | rather forced to make these decisions |
| Seems counterintuitive but if you REALLY stop | | | | instantly, then you'd better be prepared to |
| to think about it you'll soon see what I | | | | deal with the consequences of your actions |
| mean. | | | | just as fast. |
| | | | |
| You see, as entrepreneurs we all have high | | | | Why, well potentially, someone's getting |
| hopes and dreams but of course we call them | | | | fired or shown where the door is, someone's |
| GOALS! | | | | going to be asked to review their contract, |
| | | | someone's getting sued but litigation is just |
| We all are all want to change the world in | | | | another form of doing business, your |
| some way, but we call it a focused vision. | | | | marketing department is going to be getting |
| | | | some serious constructive criticism (you know |
| We all want to be rich and famous but we say, | | | | how they always know everything), and you're |
| that we're doing it for the pride and | | | | still going to have the laser targeted focus |
| fulfillment of accomplishment. | | | | to close that deal and get your money! |
| | | | |
| Now that all sounds pretty cute and even | | | | The Art of Indifference doesn't teach you to |
| funny but here's where the problems begin. | | | | play favorites and waste time and energy on |
| | | | useless and trivial arguments. |
| In our day to day business affairs, we are | | | | |
| sometimes faced with rather difficult | | | | The key to indifference is this: |
| decisions. Decisions that may alter the | | | | |
| course of our company's future! | | | | - Be emotionless in the presence of your |
| | | | adversaries. |
| They can sometimes be in the form of an | | | | |
| employee or a competitor or even a client. | | | | - Know that no one is in the business of |
| | | | being your best friend. |
| Emotionally we want to scream, shout and jump | | | | |
| up and down! The sad thing is that for many | | | | - Show no weakness to your problem clients |
| entrepreneurs that's just what they do. BUT, | | | | and make them think that you're all about |
| for a chosen few the successful | | | | keeping them happy. |
| entrepreneurs, they choose a different | | | | |
| method. | | | | - Prepare to do battle in court and don't |
| | | | take it personal. |
| That method is the Art of Indifference! | | | | |
| | | | - Treat your employees fairly and pay them |
| Like the samurais of ancient Japan, the | | | | well but remember, they too are not your |
| emperors of ancient China and the generals of | | | | friends because for the right price they will |
| wars past and present; the Art of | | | | be your competitor's employee as well! Never |
| Indifference is one of the successful | | | | let them see you in a state of panic or |
| entrepreneur's most DEADLY weapons! | | | | distress. |
| | | | |
| Picture this...you're faced with a constant | | | | - Stay focused on your big goal and do |
| bombardment of issues like, a key sales | | | | whatever it takes to get there. There will |
| person unjustifiably wants more money, a | | | | always be issues to deal with but there won't |
| client that thinks they're being overcharged, | | | | always be big deals to be closed! |
| a potential lawsuit is hovering overhead, | | | | |
| your marketing department is attracting | | | | - Don't be afraid to crack a smile once in a |
| garbage leads, and you're on the brink of | | | | while, let them know you're human too. |
| closing the biggest sale to date. | | | | |
| | | | - Your customers should know you care about |
| Hopefully, you're at a place in your business | | | | them but NEVER show them any sign of |
| where you can have someone else deal with | | | | weakness. |
| this. Unfortunately, whether you're running | | | | |
| a $100 million business or a $2 million | | | | What we've just listed above will help you |
| business or even less, we're all faced with | | | | demand the status and respect you deserve as |
| some type of dilemma similar to this. | | | | a successful entrepreneur. Keep in mind that |
| | | | Indifference should never over-power your |
| Ordinary entrepreneurs would have a nervous | | | | enthusiasm for your business. Enthusiasm and |
| breakdown by this time but not a successful | | | | Indifference can and do work together. |
| entrepreneur. | | | | |
| | | | ** Rasheed Ali is the world's #1 business |
| With a look and manner as sharp as a katana, | | | | improvement coach and is known as the world's |
| the successful entrepreneur would quickly cut | | | | 1st Solution Coach (TM) . He has helped |
| each of these issues down to size with the | | | | thousands of people improve not only their |
| warrior-like indifference of the ancients and | | | | businesses but most of all their bottom line! |
| do it with ruthless-efficiency! | | | | He is founder of a unique new resource that |
| | | | will help you transform your business, become |
| Now if you're thinking that this method is | | | | more profitable and make your competition |
| rather cold, you're absolutely RIGHT! | | | | irrelevant! |