| Did you know that business and the entrepreneur | | | | forced to make these decisions instantly, then |
| don't mix? | | | | you'd better be prepared to deal with the |
| Seems counterintuitive but if you REALLY stop to | | | | consequences of your actions just as fast. |
| think about it you'll soon see what I mean. | | | | Why, well potentially, someone's getting fired or |
| You see, as entrepreneurs we all have high hopes | | | | shown where the door is, someone's going to be |
| and dreams but of course we call them GOALS! | | | | asked to review their contract, someone's getting |
| We all are all want to change the world in some | | | | sued but litigation is just another form of doing |
| way, but we call it a focused vision. | | | | business, your marketing department is going to |
| We all want to be rich and famous but we say, | | | | be getting some serious constructive criticism |
| that we're doing it for the pride and fulfillment of | | | | (you know how they always know everything), |
| accomplishment. | | | | and you're still going to have the laser targeted |
| Now that all sounds pretty cute and even funny | | | | focus to close that deal and get your money! |
| but here's where the problems begin. | | | | The Art of Indifference doesn't teach you to play |
| In our day to day business affairs, we are | | | | favorites and waste time and energy on useless |
| sometimes faced with rather difficult decisions. | | | | and trivial arguments. |
| Decisions that may alter the course of our | | | | The key to indifference is this: |
| company's future! | | | | - Be emotionless in the presence of your |
| They can sometimes be in the form of an | | | | adversaries. |
| employee or a competitor or even a client. | | | | - Know that no one is in the business of being |
| Emotionally we want to scream, shout and jump | | | | your best friend. |
| up and down! The sad thing is that for many | | | | - Show no weakness to your problem clients and |
| entrepreneurs that's just what they do. BUT, for | | | | make them think that you're all about keeping |
| a chosen few the successful entrepreneurs, they | | | | them happy. |
| choose a different method. | | | | - Prepare to do battle in court and don't take it |
| That method is the Art of Indifference! | | | | personal. |
| Like the samurais of ancient Japan, the emperors | | | | - Treat your employees fairly and pay them well |
| of ancient China and the generals of wars past | | | | but remember, they too are not your friends |
| and present; the Art of Indifference is one of the | | | | because for the right price they will be your |
| successful entrepreneur's most DEADLY weapons! | | | | competitor's employee as well! Never let them |
| Picture this...you're faced with a constant | | | | see you in a state of panic or distress. |
| bombardment of issues like, a key sales person | | | | - Stay focused on your big goal and do whatever |
| unjustifiably wants more money, a client that | | | | it takes to get there. There will always be issues |
| thinks they're being overcharged, a potential | | | | to deal with but there won't always be big deals |
| lawsuit is hovering overhead, your marketing | | | | to be closed! |
| department is attracting garbage leads, and you're | | | | - Don't be afraid to crack a smile once in a while, |
| on the brink of closing the biggest sale to date. | | | | let them know you're human too. |
| Hopefully, you're at a place in your business | | | | - Your customers should know you care about |
| where you can have someone else deal with this. | | | | them but NEVER show them any sign of |
| Unfortunately, whether you're running a $100 | | | | weakness. |
| million business or a $2 million business or even | | | | What we've just listed above will help you |
| less, we're all faced with some type of dilemma | | | | demand the status and respect you deserve as a |
| similar to this. | | | | successful entrepreneur. Keep in mind that |
| Ordinary entrepreneurs would have a nervous | | | | Indifference should never over-power your |
| breakdown by this time but not a successful | | | | enthusiasm for your business. Enthusiasm and |
| entrepreneur. | | | | Indifference can and do work together. |
| With a look and manner as sharp as a katana, the | | | | ** Rasheed Ali is the world's #1 business |
| successful entrepreneur would quickly cut each of | | | | improvement coach and is known as the world's |
| these issues down to size with the warrior-like | | | | 1st Solution Coach (TM) . He has helped thousands |
| indifference of the ancients and do it with | | | | of people improve not only their businesses but |
| ruthless-efficiency! | | | | most of all their bottom line! He is founder of a |
| Now if you're thinking that this method is rather | | | | unique new resource that will help you transform |
| cold, you're absolutely RIGHT! | | | | your business, become more profitable and make |
| Think about it this way...if you're faced or rather | | | | your competition irrelevant! |