| Did you know that Max Factor was a
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| | labeled "For Blondes Only" (decorated in
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| marketing genius? Yep, the Polish-born
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| | flattering shades of blue); other rooms
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| emigrant-turned-cosmetic-industry-giant
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| | were solely for Redheads (done in mint
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| virtually pioneered the make-up business
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| | green), Brunettes (dusty rose pink), or
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| as we know it today. And you won't
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| | Brownettes (pale peach) - all designed to
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| believe the strategies he used to get the
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| | make them FEEL GOOD!So you may not have
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| rich and famous of his era to clamor for
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| | an office where people visit you, but
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| his services and products.But what's even
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| | it's still important you find ways to
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| more important is that his strategies can
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| | make clients feel good about doing
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| be simply replicated in your business to
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| | business with you. Here are few tips
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| attract all the new and repeat clients
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| | how.Hand written notes and greeting cards
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| you want. Here is how...Five marketing
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| | take little effort to send out but make a
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| lessons from Max Factor.LESSON 1 -
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| | long-lasting impression. Are you
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| Transform ordinary people into dazzling
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| | regularly taking advantage of this
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| super-stars. That's what Max did - he
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| | powerful marketing strategy?Send out
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| turned ordinary people into movie stars.
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| | small gifts shortly after clients buy
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| Whether he knew it or if by pure
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| | something from you. Gift certificates to
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| accident, Max tapped into one of the most
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| | a local coffee shop or a massage place
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| powerful marketing weapons - the human
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| | won't cost you a lot, but will make
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| desire for fame and fortune.He wasn't
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| | people remember you forever!We love
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| selling make-up. He sold a chance to be a
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| | talking about ourselves - give people an
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| bit more like Bette Davis, Marlene
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| | opportunity to do so more often. In all
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| Dietrich, Judy Garland or other famous
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| | conversations with prospects and clients
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| movie stars of his time.Simple, right?
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| | make it all about them. They will think
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| But take a look at all your marketing
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| | you are the best person to talk to in the
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| materials...Are they promoting what you
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| | whole world. LESSON 4 - Let your clients
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| do or what people get out of working with
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| | be your most effective marketing weapon.
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| you? Are you boring people with lengthy
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| | Many of Max's clients appeared in his
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| descriptions of your company's consulting
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| | advertising campaigns promoting his
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| approach or painting an exciting vision
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| | products. The magnetic power of celebrity
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| of the dazzling success you could help
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| | endorsements is nothing new, but are you
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| them achieve? LESSON 2 - Help clients SEE
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| | using it in your business?You don't need
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| the need for your service or product. One
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| | world famous movie stars to be your
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| of Factor's most bizarre inventions was
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| | clients. Turn your regular customers into
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| the "Beauty Calibrator" - a weird gizmo
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| | mini-celebrities by asking them for
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| for measuring the face, which looked more
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| | testimonials and featuring their success
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| like a medieval torture device
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| | stories on your website and in other
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| than anything you'd find in a local
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| | marketing materials.LESSON 5 - Create an
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| beauty parlor.It's hard to imagine that
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| | enduring brand. I doubt that Max Factor
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| people would voluntarily put this
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| | was overwhelmingly concerned with
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| contraption on their heads - but they
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| | branding, yet over 70 years later the
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| did. You see, Max's invention was
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| | company he started still thrives as one
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| designed to discover what was "wrong"
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| | of the global power-players in the
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| with client's face and how they NEEDED to
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| | cosmetic industry.The company still uses
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| use his make-up to correct the flaws.Why
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| | his photo on the front page of their
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| is this important? Just like we don't
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| | website and his story is listed on the
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| argue with a doctor sharing with us the
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| | "about us" page. I believe it's because
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| results of a medical test he or she might
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| | Max Factor was his own brand.Everyday I
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| have put us through, we tend to take for
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| | run into people who try to make their
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| a fact something that was measured and is
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| | marketing materials look like they are a
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| presented in a structured and organized
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| | world-wide, multi-billion dollar
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| way.If you find your prospects a bit
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| | heartless corporation. What they forget
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| resisting to taking the "final step" with
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| | to show through is their PERSONALITY.Here
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| you, it's likely because they are not
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| | is a newsflash - we don't do business
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| sure they really need it and how they
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| | with corporations - we do business with
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| will benefit from your help.But find a
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| | other people! With the explosion of
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| structured way to illustrate the need for
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| | professional service providers starting
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| your services and watch the resistance
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| | their own businesses, chances are you've
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| melt away.Create an assessment to quickly
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| | got more competitors than you care to
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| gather critical data and present your
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| | count - all appearing to offer the
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| findings in a visual way. Create a table
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| | services and products identical to
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| or a chart that allows people to see at a
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| | yours.The solution? Take it from Max
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| glance what's "wrong" with them. Develop
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| | Factor and make YOUR PERSONALITY count
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| an online quiz your web visitors can take
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| | and let people get to know YOU. The more
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| to discover their competency/need in the
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| | competitive your field is the more this
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| area of expertise you provide.Have a list
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| | matters. Because no one can duplicate
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| of standard value-building questions you
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| | you!(c) 2005 Adam M. UrbanskiAdam
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| always ask during your sales
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| | Urbanski, the Marketing Mentor, helps
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| presentation. LESSON 3 - Make everyone
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| | Independent Service Professionals and
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| feel good (and unique and special.)At his
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| | Small Business Owners attract more
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| famous Studio Max Factor built four
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| | clients. For more promotional tips and a
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| special "celebrity make-up rooms" each
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| | FREE 32-page marketing guide go to
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| designed to bring out the best in women
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| | TheMarketingMentors.
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| of a particular hair color: one room
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