| Britney Spears has recently caused
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| | all time hero, and happen to notice that
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| controversy with suggestions that the ad
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| | he drinks a certain brand of coffee
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| campaign for her new fragrance range uses
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| | ("brand X"). You may not consciously
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| subliminal or hidden messages in its
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| | notice this, but your subconscious mind
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| efforts to convince potential buyers.
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| | is taking in every detail. Because you
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| Advertisers have long been aware of the
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| | have such respect for the famous Dr
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| power of appealing to our subsoncious
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| | Craine, you naturally trust his judgement
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| minds, so what methods exactly do they
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| | when it comes to coffee. Hence the next
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| employ, and how widespread is the
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| | time you are in the supermarket and you
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| practise?Broadly speaking, there are
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| | spot "brand X" on the shelf, you are much
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| three methods in common use - Product
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| | more likely to choose it over the rest of
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| Endorsement, Product Placement, and
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| | the selection on offer.Product placement
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| Hidden (Subliminal) Imagery.Why do
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| | is a particularly potent form of
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| advertisers use these methods?As
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| | subliminal advertising because it catches
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| consumers, we tend to make buying
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| | us off guard. When we see a commercial
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| decisions based on emotion rather than
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| | break on the television, we know we are
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| logic. When see a product, we make up our
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| | being sold to and so have our defences up
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| minds very quickly about whether we want
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| | - we take what we are told with the due
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| it or not, based purely on the way the
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| | level of cynicism. But when the ads are
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| product is presented to us. Any
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| | over and we return to the TV show, we
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| accompanying sales pitch is merely there
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| | mentally relax that guard, and become
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| to help us justify the purchase to our
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| | much more open to suggestion. It's not
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| more logical selves. Advertisers know
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| | just consumer goods that are marketed
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| this of course, so they spend huge
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| | this way; awareness groups and even
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| amounts of time and money marketing their
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| | political campaigners use the same
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| products in ways that appeal to our
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| | subliminal techniques to subtly get their
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| emotions and subconscious mind.So how do
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| | message across.Hidden (Subliminal)
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| the three methods work?Taking each in
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| | ImageryThis is perhaps, the most devious
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| turn:Product EndorsementThis is possibly
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| | technique in the advertisers armoury. It
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| the most up-front and honest method.
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| | involves embedding images or words into a
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| Quite simply, a product is endorsed by a
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| | standard advertisement. One of the most
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| well known figure - a celebrity or sports
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| | effective uses of hidden messages in
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| person perhaps - or a singer! Nike are
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| | mainstream advertising is the "sexual
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| big users of this technique, with major
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| | connection". Sex conjures up strong
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| sporting stars regularly featuring in
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| | emotions of power, pleasure, and
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| their commercials. Whilst they might not
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| | well-being, and so if a advertiser can
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| spell it out, the message is always the
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| | tap into those at will he has a powerful
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| same - "If our product is good enough for
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| | tool indeed - no pun intended! Examples
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| Mr x, then it's certainly good enough for
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| | of subliminal messages of a sexual nature
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| you".Product PlacementThis is the
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| | being used in advertising are numerous;
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| slightly sneakier derivative of product
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| | Ritz crackers have the word "sex" spelled
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| endorsement, and involves well known
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| | out on them in the tiny dots; many drinks
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| figures (often fictional) endorsing
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| | ads manipulate the ice cubes in their
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| products or services outside of a clearly
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| | photos by embedding images or words on
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| labelled commercial environment. The
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| | them. Next time you see a print ad -
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| technique is frequently used in sitcoms
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| | study it carefully for hidden images or
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| and soap operas. For example, you settle
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| | words, you may be surprised!
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| down to watch an episode of Fraser, your
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