| Since the Second World War and the ensuing | | | | general population. Teenagers and children, in |
| American occupation, Japan has transformed into | | | | particular, now prefer Japanese watches for their |
| a heavily industrialized country. What was once | | | | innovative designs and modern features. |
| known as the evil man of Asia is now considered | | | | Personal Watches |
| amongst the world leaders in technology and | | | | These are bigger than the wrist-watches and can |
| innovation. The industrial revolution of the 1960s | | | | also be used as a table clock. Simply put, they |
| has changed the dynamics of Japanese society. | | | | have a compact design and can be kept in your |
| Japanese television, cameras, computers, | | | | pocket or worn as a locket. Personal watches are |
| automobiles and mobile phones are counted | | | | not very popular as people find them difficult to |
| amongst the world's best. Similarly, Japanese | | | | keep. Additionally, they can be easily lost or |
| wrist-watches have achieved a sense of credibility | | | | stolen, especially if you keep them in your pocket. |
| and credence. | | | | Mostly watch enthusiasts and collectors are |
| Japanese wrist-watches are known for their high | | | | interested in these watches. Some early versions |
| quality and great features. Their prices are also | | | | of Japanese personal watches are now considered |
| affordable as compared to Swiss watches. | | | | antique, and fetch high prices in art auctions. |
| Following are some basic types of Japanese | | | | Digital Watches |
| watches, currently available in the market: | | | | Digital watches are popular and are widely used as |
| Wrist Watches | | | | table watches. They use a digital user interface |
| Wrist watches are the most popular type of | | | | and often come with other features like radio or |
| Japanese watches. In fact, wrist watches | | | | GPS guidance. These wrist-watches are used for |
| constitute for more than 90% of the total sales | | | | mountain expeditions and voyages in the sea. |
| of watches in the world. After all, everyone | | | | Many people also love to keep them as a simple |
| needs to keep an account of time, and wrist | | | | bedside watch. Before the advent of modern car |
| watches provide an excellent opportunity for that. | | | | technology, which features GPS and digital time |
| Japanese wrist-watches entered the world | | | | counter, these watches were extremely popular |
| market in the late 1960s. At the time, Swiss | | | | with the drivers' community. |
| watches were ruling the roost, and no one paid | | | | Atomic Watches |
| any attention to an 'obscure' brand of watches | | | | Atomic watches are still used in scientific research |
| made in Japan. | | | | and have not made their presence felt in the |
| The idea changed when people started taking a | | | | general population. These watches provide |
| note of the new technology used in these | | | | accurate time, even with nanosecond efficiency. |
| watches. They were cheaper than the Swiss | | | | Laboratories and research organisations make use |
| ones and offered a sleek version as compared to | | | | of these watches to conduct specialised tests. |
| heavy watches of Switzerland. The affordability | | | | Atomic watches employ a delicate structure of |
| factor and catchy designs soon overshadowed | | | | atomic models and use their natural physical |
| the popularity of Swiss watches, at least in the | | | | characteristics to measure time. |