Doing Business in Spain

tart -->fish and fowl. In a fine restaurant, you can rarely
1. Be on time. Despite what you may have heardgo wrong by asking for the vino de la casa or the
about Southern European customs, Spaniards areheadwaiter's suggestion.
punctual (at least as punctual as traffic snarls6. Hands should be kept above the table at all
permit). If you arrive first, either wait in the bartimes, if necessary resting the forearms on the
or ask for the table that has been reserved.table edge. Spanish mothers reprimand their
2. Lunch rarely starts before 2:30 p.m. Spain runschildren if both hands are not in view: "What are
on a different schedule than the rest of Europe.you hiding in that other hand?" This suspicion
Most Spaniards begin the day with a lightdates back to the days of swords, daggers and
continental breakfast on the way to work, take acourtly plots.
break at 11 a.m. for coffee, have lunch at 2:307. When business does come up (and it is best to
p.m. and then dine at 9:30 p.m. or later. A businesswait for the Spaniard to raise it), talk principles. Do
lunch will take at least an hour and a half, and twonot pull spreadsheets or reports from your
and a half hours is not unusual.briefcase, start drawing calculations on the napkin,
3. A luncheon is a social occasion first, a businessor press on money-related subjects.
event second. Personal relationships are important.8. If you are the host, signal discretely for the bill
The Spanish executive will want to get to know(la cuenta) after the coffee has been served and
and trust the person with whom he may doliquors offered. The waiter will never bring the bill
business. Lunch is his opportunity for gettingto you unasked, but he will be prompt once you
better acquainted with you. Appropriatehave done so.
conversations include sports, travel, family,9. Your business lunch may appear to end with
vacations, politics and old friends.nothing more than warm thanks and a promise to
4. Your guests will be impressed if you pick anfollow up, but expect results. Most Spaniards will
appropriate restaurant. Spaniards like to be seenbe in touch the following day with a confirming
by and see people they know.letter, a request for those spreadsheets or
5. Most meals are accompanied by wine. Spaniardsdocuments you didn't pull out at the table, or they
like their excellent domestic reds (vino tinto) sowill have a member of their staff contact you or
much that they will drink them with not onlyyour staff.
meat, but also the traditional white wine dishes of