| Part 1: Understanding what you do and what it's all | | | | important step! Do not skip this step. This tells |
| about | | | | you exactly what people are looking for in your |
| Critical Rule for Success - Understand that what | | | | subject, and more importantly, it tells you how |
| you are is a publisher! Your job is to publish | | | | they are looking and what words they are typing. |
| information, ideas, articles, tutorials and all kinds of | | | | Now, as an example I typed in "make teddy |
| good stuff your web visitor will be interested in. | | | | bear" and I came up with some great results: The |
| Think of yourself as a newspaper or magazine | | | | first item is "Make your own teddy bear", the |
| except your pages are not made of paper they | | | | second is "How to make a teddy bear" and the |
| are made of web! | | | | third is "How to make a teddy bear costume. |
| There are three components to having a | | | | Ba-da-bing. I have a great list of projects and I |
| successful website and you have to cover all | | | | know exactly what people want! |
| three reasonably well if you want your publishing | | | | 6) Now pick a search result that you like and that |
| endeavor to be a success. I integrate all three of | | | | you would like to do or write about then write it! |
| these things in this crash course so you will do it | | | | Take pictures, make notes and give it all to your |
| naturally and intuitively as you build you blog or | | | | web visitor. Focus on giving your web visitor the |
| website. | | | | best you can do. Think about really solving the |
| Component #1: You, as a publisher have to | | | | problem your visitor has. Hey, Go ahead and |
| provide a continuous stream of useful and | | | | make a teddy bear costume, it's your job and |
| valuable content to your web visitors. How many | | | | well, a lot of fun. |
| newspapers or magazines just publish one or two | | | | 7) Make your project search engine friendly. Make |
| issues? Nope, keep it going. | | | | the subject of your article or project exactly |
| Component #2: Your content has to be of real | | | | what the search result is so If I tackle the "How |
| value to your web visitors. You can't just publish | | | | to make a teddy bear costume" I call that article |
| junk. | | | | or project "How to Make a teddy bear Costume"!!! |
| Component#3: Your content has to be formatted | | | | And if you remember from a bit earlier when I |
| in ways that the search engines see the value in | | | | save the blog post or web page I call it that too! |
| it and understand it. This way you will get the | | | | So [ is perfect. Naming the project and the page |
| good search engine ranking you deserve for | | | | appropriately will cover Component #3. |
| having good content. | | | | 8) Now let's do just a little bit more search engine |
| Part 2: The Process, Or What to Do! | | | | optimization and make your page or pages really |
| 1) Pick a subject or topic that you are passionate | | | | friendly to the search engines. If you are doing a |
| about or have a lot of information about. It could | | | | web page make sure you add a description tag |
| be anything from carpentry to telescopes, | | | | that really says what the page is about. In this |
| medieval warfare, stuffed animals etc... It is | | | | case something like this: This is a project that will |
| important that you are passionate about it | | | | show you how to make a beautiful teddy bear |
| because there is work involved and if you love | | | | costume for children ages 2 and up. This |
| the subject it won't be work, it will be a joy and a | | | | description will show up in the search engine |
| learning experience ---and you are more prone to | | | | listings so make sure it has both your keyword |
| keep going - keeping going is necessary according | | | | phrase "Make a teddy bear costume", and make |
| to component #1: Keep adding fresh content. | | | | sure it is appealing to people. |
| 2) Choose a domain name or blog that has your | | | | 9) Keywords - Make sure, if you are doing a web |
| subject keywords in it. If your subject is teddy | | | | page you add appropriate keywords like teddy |
| bears then your domain name should have those | | | | bear, make, costume and if you have a blog then |
| words or related words in it. Something like [ or if | | | | add these keywords. |
| you are using a free blog then See what I mean? | | | | 10) Okay, let's monetize our site: I recommend |
| Put the subject or very related words right in the | | | | you do this process above for at least a month |
| domain name. This will help the search engines | | | | before you start looking for ways to make |
| understand what your site is about. Very | | | | money. You want to have a decent collection of |
| important and very useful. The engines will give | | | | interesting projects, ideas, articles and related |
| you special treatment for that subject. And you | | | | stuff before you start looking for the money. |
| will get listing faster. | | | | Once your site or blog has lots of stuff on it then |
| 3) Whenever you create a new page for your | | | | sign yourself up for Google AdSense and some |
| website or blog always give it a good name that | | | | kind of affiliate program like the Amazon |
| says what is on the page like | | | | Associates Program. Put the snippets of code on |
| mysite.christmas-teddy-bear-ideas.htm. Never | | | | your pages and you are ready to go! I suggest |
| name it something like page1.htm. I will cover this | | | | that if you are using amazon you go with |
| naming a little bit more. | | | | products that you hand pick so they are exactly |
| 4) Now let's create some content - Generate a | | | | targeted to the subject of each web page. |
| list of ideas for articles, tutorials and other things | | | | 11) Now repeat the process and write more |
| that your visitors might be interested in. This part | | | | articles and tutorials etc... Keep the content flowing |
| is easier than it seems. Here is how to do it. Write | | | | and always target it to what your web visitor |
| down a bunch of major words in your topic and | | | | wants. |
| make them one to four word blurbs like this: (we | | | | Ok, so what have we done? We have created a |
| will stick with teddy bears)a) Teddy Bearsb) | | | | web publishing presence that is exactly targeted |
| Teddy Bear Giftsc) Making teddy bearsd) Teddy | | | | to a subject and is friendly to the search engines. |
| bear pricese) Where to buy teddy bearsf) Bears | | | | People will really like your stuff and the engines will |
| for childreng) Makers of teddy bearsh) Teddy | | | | clearly understand it. In no time at all you will be |
| Bear making ideasi) Make your own teddy bear | | | | getting good search engine traffic because they |
| 5) Ok, I think you get the idea there! Now go to | | | | will love you and send people your way. It really |
| this url ( )and type each one of your line items | | | | works and it is all about a subject that you are |
| one at a time and print up the results. What you | | | | passionate about. Does it get any better than |
| end up with is a great list of what people are | | | | that? |
| searching for in your subject area. This is a very | | | | |