In Sales You Get What You Expect

If your mind is set, you will be unable to changeExpect the best in these situations:
your mindset. For example Christopher Columbus...1. You're calling on your competitor's best
He was born in 1451 in Genoa, the son of a woolcustomer. Expect them to be receptive to your
merchant and weaver. Do you recall what thenew ideas. Expect them to give you 1% of the
conventional thinking or "Mindset" was about thebusiness because they're willing to see if you can
shape of the globe at that time? It was believedearn even more.
to be flat. Not too many sailors sailed too far2. You have an appointment with Charley Discount
from shore fearing the worst. Columbus' mindwho enjoys beating salespeople up on their prices.
was set. It was set for taking risks and exploringExpect Charley to ease up on the pricing pressure
new worlds.because for the first time he really does see the
Columbus discovered the New World on October"True Value" of the products and personalized
12, 1492 at 2:00 a.m. He changed his Mindset andservices you provide. He's even willing to add to
we're still celebrating his courage, boldness, andthe order to make it easier for you to justify
discoveries.better pricing to your sales manager.
How you think is everything. For example - where3. You have a co-travel coaching day scheduled
are the obvious places to look for new prospectswith your sales manager. The last one turned a
for the products and services you sell? Make a listlittle ugly. Expect your travel day to be a positive
and go ask one of your competitors to do theexperience. Your manager is helpful and
same thing. Now compare lists. Hello - exactly theencouraging - and even tosses a few
same. Surprise - surprise!compliments your way. And it happens because
Now make another list and don't tell youryou expect it to happen. It starts with your
competition about this one. Make a list of all theexpectations.
un-obvious places you can go to find qualifiedIf you want anything to be better it always starts
prospects. Remember this is an un-obvious list andwith your Mindset. Expect things to get better
it requires a new and different mindset. It ain'tand they will.
easy but it is good. It isn't quick but it can beIf you expect them to get worse - they will and
profitable for you. But first, you gotta removeyou won't be disappointed. Here's the choice. You
the shackles on your conventional thinking.can expect the best or the worst but you can
You'll get what you expect - so always expectonly choose one. Now really, isn't this a No-Brainer
the best to happen to you. Always be positivefor you.
and expect the best. Only one person has theDon't try to succeed alone. Most salespeople don't
keys to your thoughts - you. Put a lid on allget this one. You shouldn't think of yourself as a
negative thinking. If it's negative it's usually relatedselling "Gladiator." Success won't come from your
to a past experience.sword, in sales that's your mouth, it comes from
There are three houses you can choose to live ina steady flow of new sales and marketing ideas
past, present, and future. You can toss away theyou can use to help solve your customer's
keys to the past and future houses. You can't liveproblems and grow your business.
there so there's no reason for you to spend anyThe prescription for rigid thinking is a changing
time thinking about them.Mindset.
Put all your energy in the house called "Present orWhat Christopher Columbus did required "Radical
Today." When you wake up in the morning andthinking." What kind of radical thinking would help
don't see your name in the obituary column,you to outsmart your competition?
consider yourself lucky and do everything toThis isn't about thinking - it's about doing!
make today a "Masterpiece."