| In a minute, I'm going to give you a few keyword | | | | If you want to tap into the niche phrases quicker, |
| observations based on exploring data over a | | | | simply expand and explore a bigger circumference |
| period of the last year. And then I'm going to give | | | | when it comes to topical data and tune into the |
| you a few keyword tips that I hope you'll find | | | | less evident keyword phrases that are also |
| useful when you are looking for new options to | | | | indicative of the searcher's real life circumstances. |
| attract visitors to your Web site, regardless of | | | | These are the ultimate phrases that often tell a |
| what the topic is or what business you are in. | | | | story or relay a reason why the searcher is |
| When exploring data for behavior related | | | | searching in the first place. |
| keyword phrases that are being used in a specific | | | | Let's look at a few interesting high KEI phrases |
| cluster, try and condition yourself to think of how | | | | that were rooted out over 2006 - 2007. |
| certain words might represent a trend (where | | | | General observations over the last year that have |
| more than one person is searching for the same | | | | been both interesting and telling: |
| thing.) Much of the time, a grouping of words | | | | It seems people like to draw things: |
| together in a cluster can reveal exactly what the | | | | "Drawings of Angels" KEI 69.4 |
| search was searching for in more depth than you | | | | "Learn How to Draw Dragons" KEI 149.0 |
| might expect. | | | | "How to Draw Flames" KEI 159.9 |
| Music Store Example: | | | | "Mythical Dragon Drawings" KEI 232.3 |
| A music store that sells musical instruments may | | | | "Grim Reaper Drawings" KEI 514.7 |
| be limited to only considering the products that | | | | "Drawings of the Phoenix Bird" KEI 698.0 |
| they sell such as brass instruments, guitars, | | | | "Drawings of the Grim Reaper" KEI 1571.7 |
| woodwinds and percussion. While you guitar sales | | | | "Drawings of Angel Wings" KEI 1608.0 |
| are down, you are trying to attract more traffic | | | | "Hydraulic Pump Drawings" KEI 3669.0 |
| by focusing on your own "guesswork" more than | | | | "Pneumatic Drawing Symbols" KEI 5700.2 |
| actually researching data based on behaviour. The | | | | "Mechanical Drawing of a Backhoe" KEI 18,881.0 |
| question is, how can you attract more amateur | | | | Of course there are "price" related searches |
| or professional guitarists when you are competing | | | | galore with many interesting trends and high KEI: |
| for identical keywords that the whole music is | | | | "current prices on antique guns" KEI 185.0 |
| competing for? Sure there are ways, but would it | | | | "average price for diamond necklaces" KEI 363.0 |
| not also make sense to explore data that you | | | | "HP Laserjet C7115X print cartridge best price" |
| are not currently "thinking" about because it is | | | | KEI 385.0 |
| totally hidden to many researchers. | | | | "best inkjet paper prices" KEI 392.0 |
| Our minds are dictating to us the "keywords" that | | | | "mens bracelets for cheap prices" KEI 392.0 |
| make sense and are related to specific brands or | | | | "compare prices for samsung camcorder battery" |
| makes of guitars. You begin to think outside the | | | | KEI 432.0 |
| box and say to yourself, okay, let's explore some | | | | "antique motorcycle price list" KEI 552.3antique |
| guitar related accessories, guitar strings and other | | | | compass prices KEI 576.0 |
| things. | | | | "kenmore washer and dryer prices" KEI 600.0 |
| That is great, but there is even more than most | | | | "best prices on italian charm bracelet" KEI 648.0 |
| people realize if they explore other data. Consider | | | | "bamboo flooring discount prices" KEI 705.0 |
| the following keyword phrase as "behaviorally | | | | "best price on GE appliances" KEI 936.0 |
| related." | | | | "truck tires low prices" KEI 705.0 |
| "songs to print for guitar" | | | | "solar water heater price" KEI 1,013.0prices of |
| Now think about that phrase. What does it tell us? | | | | napkins KEI 1444.0 |
| Do you think it is safe to say that the person | | | | "price guide for antique clocks" KEI 1568.0 |
| who is searching with this exact data is probably a | | | | "price on antique victorian rocking chair" KEI |
| guitar player? How competitive is the phrase for | | | | 2,116.0 |
| that exact sequence of words? Do you want to | | | | "cheap prices on italian gold bracelet" KEI 2,500.0 |
| find out? Just enter it into Google's search box | | | | "price guides to antique dishes" KEI 2500.0 |
| but include it inside quotes "songs to print for | | | | Then we come to a few humorous type |
| guitar." | | | | questions that people enter into the search |
| At the time I wrote this article, there were 224 | | | | engines: |
| competing pages for it so it is easy to grab the | | | | "how many zeros in a vigintillion" |
| ranking for. | | | | "how many transistors are in a new cpu" |
| So what about the searchers who are using this | | | | "How many episodes did the 1954 TV Series, |
| phrase? They are looking for songs that they can | | | | Lassie air" |
| print. The trouble is, you sell musical instruments | | | | "How Many Weeks Pregnant Am I" |
| NOT songs, right. | | | | "how many calories do i need" |
| Look at it this way......On the Web today, you do | | | | "how many leather panels does a soccer ball |
| not even have to stock a product in order to sell | | | | have" |
| it or to fulfil orders and to earn an affiliate | | | | "how many muscles does a cat have" |
| commission from a partner who is willing to sell | | | | "How many teeth does a mosquito have" |
| the music through an affiliate program. Therefore, | | | | "how many stitches does a baseball have"and |
| if you wanted to set up additional resources on | | | | "How many ridges around the edge does a US |
| your Web site with pages focused on this | | | | dime have" |
| behaviour, you could attract more guitarists who, | | | | Tips for Expanding Your Ability to Research |
| while they are visiting, decide they need a new | | | | Keyword Data Beyond Average Limitations |
| reverb unit or a set of strings for their guitar. | | | | If you are not familiar with exploring Wordtracker |
| Other Observations for a music related store: | | | | data, watch this short video first: |
| * "printable oboe music" KEI 81.0 | | | | 1. Don't just only consider researching keywords |
| * "diagram of oboe reed" KEI 144.0 | | | | that initially jump out at you. |
| * "Trumpet Valves Notes" KEI 676.0 | | | | These are the logical keywords that everyone will |
| * "history of the bass flute" KEI 529.0 | | | | target first. Give yourself permission to explore |
| * "free saxophone carols" KEI 784.0 | | | | the less logical and even boring little words (that |
| * "Free Printable Music Sheets for Trumpets" KEI | | | | most people take for granted as having no value.) |
| 1156.0 | | | | In some of the most common phrase clusters |
| What other resources have you not thought | | | | and expressions will you find great trails of gold. |
| about researching that could attract in more of | | | | 2. Learn how to pay attention to your customers |
| your ideal buying audience? | | | | when they dialogue with you about what is |
| By exploring legitimate data as opposed to | | | | important to them. |
| guessing at words your brain tells you must | | | | We often communicate differently when we talk |
| relate, there is a whole world of possibilities for | | | | than when we write our Web content. |
| attracting multiple audiences to you Web based | | | | Sometimes there is very revealing things in words |
| resource center. | | | | that we would never consider exploring the data |
| Outside of music related products, what types of | | | | on. Take time to test all of your ideas based on |
| printable material might be useful to research for | | | | actual communications with your clients. |
| your own Web site? Is your focus a little to | | | | 3. Think of "keywords" nearly as though they |
| narrow on only one or two products you sell, or | | | | were "topics of interest" and consider which |
| are there other things you could be taking | | | | topics might have more appeal to your audience. |
| advantage of? | | | | 4. Remember that there is no such thing as |
| * "free logic problems to print" | | | | exploring a wrong word. The biggest challenge |
| * "make print crossword puzzles" | | | | most people have is that they never take time to |
| * "free crosswords to print" | | | | explore anything beyond the words that "make |
| In Conclusion: | | | | sense" to them. If you think like everyone else |
| People are using the Internet to research all types | | | | thinks you will discover exactly what everyone |
| of information. One of the biggest tips you can | | | | else has discovered. Learn how to explore |
| follow to separate you from your competition, is | | | | alternatives and synonyms that others have not |
| to allow yourself some freedom to explore | | | | EVER bothered to check and you will discover |
| alternative data (other than) the first "keywords" | | | | things that have not been discovered by many. |
| that pop into your mind. Those first keywords | | | | 5. Be prepared to get back into the correct |
| are often the most competitive ones that | | | | mindset the next time you use Wordtracker, |
| everyone else (including your competition) is | | | | because it does take a little practice not to fall |
| fixated on. | | | | back into the same old mindset a few days later. |