| In a previous article I wrote about a guy selling | | | | your backyard organic mushroom farm into a |
| swords online. Who wants to buy a sword? Would | | | | million-dollar business. |
| it be safe to say not most people? However | | | | I am told that there are people out there to buy |
| there is a small market for it. Now when I say | | | | even dried coconut husks. They may not be |
| small, I mean as a percentage of the world | | | | anywhere near you but the Internet allows you |
| Internet population, that could be a couple hundred | | | | to reach people around the globe. |
| thousand, which isn't bad for a small business. The | | | | Just look at the kinds of things mankind has been |
| Internet has become the perfect place for | | | | trained to buy that we never thought of buying |
| 'narrowcasting' - the new opposite of | | | | before: water, coals, manure. All of a sudden the |
| broadcasting. | | | | air you breathe isn't clean enough. Air purifiers are |
| So if it is indeed true that there is a buyer for | | | | successfully marketed on and offline. |
| everything, there is no better place to set up | | | | So think about what you want to sell and how |
| your niche store than on the Internet. It's | | | | you're going to market it to the world because |
| international, open 24 hours a day and is | | | | that's where your customers are going to be |
| effectively reaching the highly coveted niche | | | | from. |
| markets. The Internet has the power to convert | | | | |