| Introduction: | | | | become quite a challenge yet the number one |
| Since the year 2000, the University of California | | | | goal. |
| at Berkeley Athletics program has transferred | | | | Enter new athletic director, Ms. Sandy Barbour |
| from being a secondary thought of the institution | | | | who's three years at Berkeley have brought |
| to going hand in hand with the colleges overall | | | | about unprecedented success both on and off the |
| academic excellence. With the help of coach Jeff | | | | field. Student-athletes have been generating huge |
| Tedford who has put the California football team | | | | amounts of buzz with each year bringing about |
| back on the map, to coach Ben Braun's | | | | more and more individual titles and impressive |
| unwavering consistently, and the California Rugby's | | | | graduating rates as well as all time highs in |
| teams unbelievable run of excellence (a ridiculous | | | | athletes grade point averages. Possibly most |
| fifteen national championships in sixteen years!). | | | | important being the only tangible measure of the |
| As a result, Berkeley has gone from an institution | | | | overall success of the athletic department, |
| that's celebrated purely for academic reasons to | | | | Barbour has managed to bring Berkeley into the |
| one that is sought after by the nations top | | | | forefront of the Director's Cup competition with |
| recruits in various sports. The importance of the | | | | an impressive four top 10 finishes in the past five |
| California Athletic Department has become ever | | | | years. The Director's cup measures a college's |
| prevalent with so much riding on various sports | | | | efficiency with regards to every sport (giving |
| these days that our group thought it would be | | | | more emphasis to more prominent sports, with |
| best to analyze how such an organization | | | | lesser value given to individual sports), and his |
| functions and some of the obstacles it faces. | | | | highly sought after by the nations most |
| History: | | | | prestigious of programs. |
| Back in 1991, the department was divided | | | | With not a lot of history of success on the |
| between women's collegiate sports, mens division, | | | | athletic field, the athletic department is really |
| and the intramural division, but since that year the | | | | entering new territory. There has never been so |
| men and women's sectors have fused together | | | | much emphasis on ensuring healthy relationships |
| and intramural sports remained a separate division. | | | | with the multitude of stakeholders that the |
| With over eight hundred student-athletes and | | | | organization encounters. Due to the vastly |
| twenty seven varsity sports and corporate | | | | changing landscape of athletics and no experience |
| sponsors riding on every contest as well as the | | | | of success to fall back upon, each day presents a |
| security of coaches, its imperative for obvious | | | | new challenge for the University of California at |
| reasons that catering to the student athlete has | | | | Berkeley Athletic Department. |