| Are you making this mistake with your web site? | | | | inform and generally help your visitors from your |
| Too many web site owners look at their site as | | | | web site. Consider articles, tapes, ebooks, short |
| an online brochure. They use it as little more than | | | | reports and briefs to post on your web |
| a place to store their product or service list. A | | | | site._____8. Create a clear call to action on each |
| different way has emerged. Now your web site | | | | page.Many website owners lose countless |
| can be used as an effective marketing tool. Used | | | | opportunities to make a sale or capture a lead |
| in the right way, it can spear-head many | | | | because they fail to ask something of their |
| successful marketing campaigns for you in the | | | | visitors. Call your visitors to a specific action. At |
| near future.Did you know that many of your | | | | the end of every page use the power of the |
| prospects (even locally) will type your business | | | | direct command whether it's simply directing them |
| name or web site name in Google to see what | | | | to contact you for further information or a |
| you offer? Often they are looking to see what | | | | directive to browse further into your |
| you offer compared to your competitor. | | | | site._____9. Use proven traffic building strategies |
| Recently, Calif. based USC Annenberg School said | | | | that get people to your site. Include free search |
| from 2005 research, 78.6 Americans go online. An | | | | engine traffic, writing and submitting short articles |
| almost equally large percentage 72.3 say that the | | | | to directories, other Web sites and newsletters, |
| search engines provide whatever information they | | | | link exchanges, an easy blog page for your |
| are looking for.Find out what it takes to put the | | | | prospects and customers to interact with you and |
| right sales language, content on your site and | | | | get questions answered, and many more internet |
| bring more targeted visitors (visitors looking for | | | | marketing strategies.____10. Focus your efforts |
| what you have to offer.) Know the robots of the | | | | in improving your web site.Test your |
| various search engines examine web sites daily | | | | improvements and track the results so you can |
| looking for good key word food, free information, | | | | pin point faster what's working. Then limit your |
| and content.To begin to effectively use your web | | | | innovations and focus your efforts. Most of the |
| site to attract leads and customers; use it to let | | | | time, changes, and improvements are good. In |
| prospective clients know who you are. Offer | | | | this case, figure out what's working for you and |
| valuable content related to your expertise. | | | | stick with it. If you are getting traffic from article |
| Educate, inform them, improve their lives, and | | | | writing, continue to write them. If you are getting |
| their bottom line to attract them back over and | | | | consistent sign-ups from your newsletter, |
| over like bees to honey. Soon you will become | | | | improve your letter and grow your subscriber |
| Top-Pick over your competition.Here's the | | | | lists. Do not drift far from your original plan. Keep |
| checklist to revise your web site for explosive | | | | your main efforts centered on getting better |
| sales:_____5. Revise brochure style home page.I | | | | results from methods that have already worked |
| know your bio, your achievements, your service | | | | for you.You have a great business. Your success |
| list are all important to you. Relax, don't get rid of | | | | and efforts deserve to go to the next level with |
| them; but do put them on your About Us or | | | | web site marketing. Keep an open mind and heart |
| even Contact page. Put on your home page what | | | | to new but (proven) ideas through internet |
| your visitor came to your site looking for benefits | | | | marketing strategies. A proverbial writer once |
| -- answers, solutions. Let them see benefits in the | | | | said, "An intelligent man is open to new ideas, in |
| form of valuable content that answers their | | | | fact he looks for them." Be willing to take the |
| concerns. Put benefits in your headlines, bullets | | | | time and invest the money to improve your Web |
| and even links to draw your prospects into your | | | | site for better results. You'll be glad you did |
| site._____6. Post testimonials from clients and | | | | especially after your sales explode. Enjoy the |
| customers. Most everyone wants to know who | | | | journey and life is made easier.© Earma |
| else has had a good experience with your product | | | | Brown, 9 book author, web developer and small |
| or service. Testimonials act as a referral and even | | | | business owner |
| an endorsement. The compliments from another | | | | EBK: eBook It! Ten Tips to Profit From Your |
| customer help melt away your prospect's fears | | | | Passion Helps small business owners and writers |
| and doubts about trusting you._____7. Seek to | | | | who want to market effectively online! She also |
| educate your visitors by adding valuable content | | | | mentors other writers and business professionals |
| to your site.I know every one's not a teacher. | | | | through her bi-monthly ezine Passion to Profit |
| But think about it since you are a professional you | | | | With Ebooks & More Send any email to and |
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| your web visitors. Find an easy media to educate | | | | web at for more online marketing tips. |