| Did you know that business and the | | | | breakdown by this time but not a successful |
| entrepreneur don?t mix? | | | | entrepreneur. |
| | | | |
| Seems counterintuitive but if you REALLY stop | | | | With a look and manner as sharp as a katana, |
| to think about it you?ll soon see what I | | | | the successful entrepreneur would quickly cut |
| mean. | | | | each of these issues down to size with the |
| | | | warrior-like indifference of the ancients and |
| You see, as entrepreneurs we all have high | | | | do it with ruthless-efficiency! |
| hopes and dreams but of course we call them | | | | |
| GOALS! | | | | Now if you?re thinking that this method is |
| | | | rather cold, you?re absolutely RIGHT! |
| We all are all want to change the world in | | | | |
| some way, but we call it a focused vision. | | | | Think about it this way?if you?re faced or |
| | | | rather forced to make these decisions |
| We all want to be rich and famous but we say, | | | | instantly, then you?d better be prepared to |
| that we?re doing it for the pride and | | | | deal with the consequences of your actions |
| fulfillment of accomplishment. | | | | just as fast. |
| | | | |
| Now that all sounds pretty cute and even | | | | Why, well potentially, someone?s getting |
| funny but here?s where the problems begin. | | | | fired or shown where the door is, someone?s |
| | | | going to be asked to review their contract, |
| In our day to day business affairs, we are | | | | someone?s getting sued but litigation is just |
| sometimes faced with rather difficult | | | | another form of doing business, your |
| decisions. Decisions that may alter the | | | | marketing department is going to be getting |
| course of our company?s future! | | | | some serious constructive criticism (you know |
| | | | how they always know everything), and you?re |
| They can sometimes be in the form of an | | | | still going to have the laser targeted focus |
| employee or a competitor or even a client. | | | | to close that deal and get your money! |
| | | | |
| Emotionally we want to scream, shout and jump | | | | The Art of Indifference doesn?t teach you to |
| up and down! The sad thing is that for many | | | | play favorites and waste time and energy on |
| entrepreneurs that?s just what they do. BUT, | | | | useless and trivial arguments. |
| for a chosen few the successful | | | | |
| entrepreneurs, they choose a different | | | | The key to indifference is this: ? Be |
| method. | | | | emotionless in the presence of your |
| | | | adversaries. ? Know that no one is in the |
| That method is the Art of Indifference! | | | | business of being your best friend. ? Show |
| | | | no weakness to your problem clients and make |
| Like the samurais of ancient Japan, the | | | | them think that you?re all about keeping them |
| emperors of ancient China and the generals of | | | | happy. ? Prepare to do battle in court and |
| wars past and present; the Art of | | | | don?t take it personal. ? Treat your |
| Indifference is one of the successful | | | | employees fairly and pay them well but |
| entrepreneur?s most DEADLY weapons! | | | | remember, they too are not your friends |
| | | | because for the right price they will be your |
| Picture this?you?re faced with a constant | | | | competitor?s employee as well! Never let |
| bombardment of issues like, a key sales | | | | them see you in a state of panic or distress. |
| person unjustifiably wants more money, a | | | | ? Stay focused on your big goal and do |
| client that thinks they?re being overcharged, | | | | whatever it takes to get there. There will |
| a potential lawsuit is hovering overhead, | | | | always be issues to deal with but there won?t |
| your marketing department is attracting | | | | always be big deals to be closed! ? Don?t be |
| garbage leads, and you?re on the brink of | | | | afraid to crack a smile once in a while, let |
| closing the biggest sale to date. | | | | them know you?re human too. ? Your customers |
| | | | should know you care about them but NEVER |
| Hopefully, you?re at a place in your business | | | | show them any sign of weakness. |
| where you can have someone else deal with | | | | |
| this. Unfortunately, whether you?re running | | | | What we?ve just listed above will help you |
| a $100 million business or a $2 million | | | | demand the status and respect you deserve as |
| business or even less, we?re all faced with | | | | a successful entrepreneur. Keep in mind that |
| some type of dilemma similar to this. | | | | Indifference should never over-power your |
| | | | enthusiasm for your business. Enthusiasm and |
| Ordinary entrepreneurs would have a nervous | | | | Indifference can and do work together. |