| Did you know that business and the entrepreneur | | | | successful entrepreneur would quickly cut each of |
| don?t mix? | | | | these issues down to size with the warrior-like |
| Seems counterintuitive but if you REALLY stop to | | | | indifference of the ancients and do it with |
| think about it you?ll soon see what I mean. | | | | ruthless-efficiency! |
| You see, as entrepreneurs we all have high hopes | | | | Now if you?re thinking that this method is rather |
| and dreams but of course we call them GOALS! | | | | cold, you?re absolutely RIGHT! |
| We all are all want to change the world in some | | | | Think about it this way?if you?re faced or rather |
| way, but we call it a focused vision. | | | | forced to make these decisions instantly, then |
| We all want to be rich and famous but we say, | | | | you?d better be prepared to deal with the |
| that we?re doing it for the pride and fulfillment of | | | | consequences of your actions just as fast. |
| accomplishment. | | | | Why, well potentially, someone?s getting fired or |
| Now that all sounds pretty cute and even funny | | | | shown where the door is, someone?s going to be |
| but here?s where the problems begin. | | | | asked to review their contract, someone?s |
| In our day to day business affairs, we are | | | | getting sued but litigation is just another form of |
| sometimes faced with rather difficult decisions. | | | | doing business, your marketing department is |
| Decisions that may alter the course of our | | | | going to be getting some serious constructive |
| company?s future! | | | | criticism (you know how they always know |
| They can sometimes be in the form of an | | | | everything), and you?re still going to have the |
| employee or a competitor or even a client. | | | | laser targeted focus to close that deal and get |
| Emotionally we want to scream, shout and jump | | | | your money! |
| up and down! The sad thing is that for many | | | | The Art of Indifference doesn?t teach you to |
| entrepreneurs that?s just what they do. BUT, for | | | | play favorites and waste time and energy on |
| a chosen few the successful entrepreneurs, they | | | | useless and trivial arguments. |
| choose a different method. | | | | The key to indifference is this: ? Be emotionless in |
| That method is the Art of Indifference! | | | | the presence of your adversaries. ? Know that no |
| Like the samurais of ancient Japan, the emperors | | | | one is in the business of being your best friend. ? |
| of ancient China and the generals of wars past | | | | Show no weakness to your problem clients and |
| and present; the Art of Indifference is one of the | | | | make them think that you?re all about keeping |
| successful entrepreneur?s most DEADLY | | | | them happy. ? Prepare to do battle in court and |
| weapons! | | | | don?t take it personal. ? Treat your employees |
| Picture this?you?re faced with a constant | | | | fairly and pay them well but remember, they too |
| bombardment of issues like, a key sales person | | | | are not your friends because for the right price |
| unjustifiably wants more money, a client that | | | | they will be your competitor?s employee as well! |
| thinks they?re being overcharged, a potential | | | | Never let them see you in a state of panic or |
| lawsuit is hovering overhead, your marketing | | | | distress. ? Stay focused on your big goal and do |
| department is attracting garbage leads, and | | | | whatever it takes to get there. There will always |
| you?re on the brink of closing the biggest sale to | | | | be issues to deal with but there won?t always be |
| date. | | | | big deals to be closed! ? Don?t be afraid to crack |
| Hopefully, you?re at a place in your business | | | | a smile once in a while, let them know you?re |
| where you can have someone else deal with this. | | | | human too. ? Your customers should know you |
| Unfortunately, whether you?re running a $100 | | | | care about them but NEVER show them any sign |
| million business or a $2 million business or even | | | | of weakness. |
| less, we?re all faced with some type of dilemma | | | | What we?ve just listed above will help you |
| similar to this. | | | | demand the status and respect you deserve as a |
| Ordinary entrepreneurs would have a nervous | | | | successful entrepreneur. Keep in mind that |
| breakdown by this time but not a successful | | | | Indifference should never over-power your |
| entrepreneur. | | | | enthusiasm for your business. Enthusiasm and |
| With a look and manner as sharp as a katana, the | | | | Indifference can and do work together. |